WPXR

WPXR-TV (physical 36, display channel 38) is the Ion Television-affiliated station for the Roanoke/Lynchburg television market licensed to Roanoke, VA. It is owned by Ion Media Networks and is signed on for the first time on January 3, 1986 as independent station WEFC-TV (These calls were later used by now WFFP). It switched to it's current WPXR-TV callsign in 1997 after being acquired by Paxson Communications. The station transmits from Poor Mountain with an effective radiated power of 700,000 watts. It's transmitter is 623 meters above average terrain (1,201 meters above mean sea level, or 55 meters above ground level).

News programming
As independent station WEFC, WDBJ had produced a prime time newscast for the station, but was cancelled due to low ratings. The station later rebroadcast newscasts from WSLS from 2000-2005. It has not broadcast any news programming since, most likely due to commitments to ION programming.